Blogging about PR, marketing and comms

When signing up for the CIM Professional Diploma, I was particularly interested in the management elements of the course.  Having looked at tactics and strategy in the CIPR Advanced Certificate and Diploma, I wanted to see how that would fit into the bigger picture of actually making things happen.

My main reason for wanting to do the CIM qualifications was to develop a greater understanding of how the work we do as PR/comms consultants fits into the wider remit of the marketing department within the organisations we represent.

What I had not thought about was the fact that quality management and HR would form such a big part of either my developing role at work or the academic learning.  But, it seems, quality management and HR knowledge and skills are actually vitally important for the management of PR/comms/marketing campaigns and departments/consultancies.

So, for the next month, I will be immersing myself in the quality management side of things to get us ready for our PRCA CMS audit at the end of May and to hand in my CIM assignment on quality management in marketing teams in early June.