Posts Tagged ‘ Kinetic PR ’

Final Kinetic Communications blog – December 2010

Reflecting on almost four years of Kinetic balls

We spend our lives in PR drilling home the importance of values-based messaging and having the culture and substance to back up your promises. A good thing then that Kinetic has spent the last four years exceeding the promises it made to me!

Back in 2007, as a nervous final year student, I embarked upon my career in PR with a placement at Kinetic. Not only had I never ventured out to the Jewellery Quarter before, I also had very little idea of what PR actually was. Six weeks later and I was hooked – in no small part as a result of Angela and Claire’s passion for delivering results for clients.

Four years on and the journey has been fantastic. A whistlestop tour taking in media relations, culture change projects, online strategies and much more. I’ve been involved in award-winning campaigns for regeneration projects and watched with pride as the team took home the prize for an internal communications campaign which really delivered business results.

After investing in a sat-nav, I’ve been privileged enough to travel all over Warwickshire, Staffordshire, East Anglia and Cornwall as well as getting heavily involved in the Birmingham professional services community.

Even though I gave up maths and science after GCSE, I’ve thoroughly enjoyed getting to grips with reed bed technology and parliamentary announcements. Equally exciting have been campaigns with organic skincare and fashion retailers.

Substance and culture – the two key ingredients for delivering on your promises. With strong values and a team committed to guaranteeing results, Kinetic certainly has those in abundance.

As I wave farewell to the Kinetic team, I wish them all the best of luck in taking that substance and culture forward.

2010
12/07
POSTED BY
CATEGORY
Blog writing
Values driven business
TAGS




Leave a comment

Kinetic Communications blog posts – November 2010

BP and Chile: building belief in a brand – 12 November 2010

So, back in April, an oil rig blew up off the coast of Louisiana.  More than six months later and BP is still feeling the full force of the damage to its reputation, its share price and its ability to move forward with new projects.

In August, 33 miners were trapped deep underground in Chile and were not rescued until two months later.  A month after the rescue and Chile is still basking in the reflected glory of success and world attention.

Two crises, two very different outcomes.  What lessons are there to learn for business?…..

2010
11/27
POSTED BY
CATEGORY
Blog writing
Brand
Crisis and issues management
Embarrassing PR
TAGS






Leave a comment

Kinetic Communications blog posts – October 2010

When the teacher learns from the student – 19 October 2010

One of the most important things to do as an employer is to support the dreams and aspirations of those looking to break into your career.  That’s why Kinetic Communications offers a number of work experience placements throughout the year (you can read about some of our interns in past blog posts) as well as guest lecturing with universities in the region…

 

Building belief in the football brand – 25 October 2010

Cameron and Clegg must have been grateful this past week as their Comprehensive Spending Review announcements were overshadowed by something far more important for the UK population – whether Wayne Rooney was, in fact, going to leave Manchester United…

2010
11/09
POSTED BY
CATEGORY
Blog writing
CSR
Management
TAGS



Leave a comment

#ihprc – Practitioner view on academic conference

Originally posted on the Kinetic Communications blog.

NB: This was written one month ago.

I’ve just returned from the First International History of PR Conference and wanted to share a few thoughts from the practitioner perspective of attending an academic conference.

#ihprc – as it was termed on Twitter – brought together some of the leading names in PR history and historiography from around the world.

It was absolutely fantastic to engage with speakers and delegates from Spain, Germany, Italy, Estonia, America, Canada, Australia and so on.  There was a real wealth of experiences and knowledge in Bournemouth for the conference duration.

It was also great to meet some of the ‘celebrity academics’ – the people whose books I had read and quoted while studying with the CIPR, such as Jackie L’Etang, Tom Watson, Robert Heath and so on.

But, with my practitioner rather than studying (or presenting) hat on, some observations:

  • There were some absolutely fantastic presentations but there were also a fair few where people had not effectively translated written academic paper to visual and oral presentation – something you would not get away with in front of clients;
  • While most people kept to time, there were still those who overran and tried to squeeze in that last bit of information rather than keeping to the brief – again, not something you’d get away with in a new business pitch;
  • While appreciating that the focus of the conference was ‘history’, there was a fair amount of navel gazing – looking back without then taking the additional step to examine what it means for the industry now.

However, leaving those observations aside, it was absolutely fascinating as a practitioner to get an insight into the people providing that body of knowledge which supports the PR industry’s bid for professionalization.  And, great that the PRCA and CIPR both got involved to try and bring the debates out of the classroom and into the real practicing world.

Congratulations to the #ihprc organisers and here’s to next year!

2010
08/10
POSTED BY
CATEGORY
Blog writing
Conference and speaker opps
Presentation skills
Professionalization
Qualifications and education
TAGS










2 comments

A new dawn for measurement?

So, we now have the first ‘global standard’ for PR measurement.  The seven key principles – the Barcelona Declaration of Research Principles – were created at the second European Summit on Measurement.

The rejection of AVE (advertising value equivalent) is good news for the PR industry.  Since I began my career in PR almost four years’ ago, I’ve been trying to avoid using AVE as I’ve felt it an outdated, inaccurate and unhelpful measurement, especially so in an increasingly digital age.  However, there are always some clients who will remain stuck in the dark ages and only understand a campaign evaluation with a heavy press cuttings book.

There is nothing new in the seven principles – indeed, we’ve been talking this kind of sense at Kinetic for years.  However, it will be interesting to see how long it takes for the principles to get diluted, extended, reworded, etc.

For the future of the PR and communications industry, it is vital that we take ourseleves seriously.  That means engaging with the rest of the business world and beginning to talk in a commercial language – which includes KPIs, ROI, and so on.  And, for that, we need to have robust ways of proving that what we do does add value and can be directly linked to the success of the top and bottom lines.

The seven key principles are as follows:

  1. Measurement and goal setting are fundamental for any PR programmes
  2. Media measurement requires quantity and quality – clip cuts are generally meaningless
  3. AVEs do not measure the value of PR and do not inform future activity; they measure the cost of media space
  4. Social media can and should be measured
  5. Measuring outcomes is preferred to measuring media results
  6. Business results can and should be measured where possible
  7. Transparency and replicability are paramount to sound measurement
2010
07/04
POSTED BY
CATEGORY
Evaluation
Future of the media
Professionalization
TAGS



4 comments